=========================3. Major NY Times bind on Campaigns to Connect Animal-Based Diets to Global Warming/My earn/gratify WriteAugust 29. 2007 The NY TimesTrying to Connect the Dinner Plate to Climate ChangeBy CLAUDIA H. DEUTSCHEVER since “An Inconvenient Truth,” Al pierce has been the darling of environmentalists but that movie hardly endeared him to the animal rights folks. According to them the most inconvenient truth of all is that raising animals for meat contributes more to global warming than all the feature utility vehicles combined. The biggest animal rights groups do not always co-occur in their missions but now they have coalesced around a message that eating meat is worse for the environment than driving. They and smaller groups undergo started advertising campaigns that try to equate vegetarianism with curbing greenhouse gases. Some come about against this position is inevitable the groups acknowledge but they do have scientific ammunition. In late November the United Nations Food and Agriculture Organization issued a report stating that the livestock business generates more greenhouse gas emissions than all forms of transportation combined. When that report came out. People for the Ethical Treatment of Animals and other groups expected their environmental counterparts to immediately hop on the “Go Veggie!” bandwagon but that did not happen. “Environmentalists are still pointing their fingers at Hummers and S. U. V.'s when they should be pointing at the dinner plate,” said Matt A. Prescott manager of vegan campaigns for PETA. So the animal rights groups are mobilizing on their own. PETA is outfitting a Hummer with a driver in a chicken conform to and a vinyl banner proclaiming meat as the top cause of global warming. It ordain displace the vehicle to the start of the climate forum the color accommodate is sponsoring in Washington on Sept. 27. “and to headquarters of environmental groups if they don't start shaping up,” Mr. Prescott warned. He said that PETA had written to more than 700 environmental groups asking them to promote vegetarianism and that it would soon distribute leaflets that bring out the impact of eating meat on global warming.“You just cannot be a meat-eating environmentalist,” said Mr. Prescott whose assort also plans to displace billboard-toting trucks to the Colorado Convention Center in Denver when Mr. Gore lectures there on Oct. 2. The billboards ordain feature a draw visualise of Mr. Gore eating a drumstick next to the tagline: “Too Chicken to Go Vegetarian? Meat Is the No. 1 Cause of Global Warming.”The Humane Society of the United States has taken up the issue as come up running ads in environmental magazines that show a car key and a fork. “Which one of these contributes more to global warming?” the ads ask. They say the question with “It's not the one that starts a car,” and go on to have in mind the United Nations inform as create. On its Web summon and in its literature the Humane Society has also been highlighting other scientific studies - notably one that recently came out of the University of Chicago - that in essence show that “switching to a plant-based fast does more to hold back global warming than switching from an S. U. V to a Camry,” said Paul Shapiro senior director of the factory farming race for the Humane Society. The society. Mr. Shapiro said is not only concerned with what happens to domesticated animals but also with preventing the carnage that global warming could create to polar bears seals and other wildlife. “Our mission is to protect animals and global warming has become an animal welfare issue,” he said. Even tiny pro-veggie operations are starting to squeeze dollars out of their shoestring budgets to announce the eating meat/global warming connection. Vegan Outreach a 14-year-old assort in Tucson with just three full-time workers and a $5 million annual calculate is spending about $800 this month to run ads and links to its Web summon on about 10 blogs. And it will furnish more prominence to the global warming aspect of vegetarianism in the next group of leaflets it orders.“We experience that vegetarian organizations have sometimes made exaggerated health and environmental claims but that U. N inform is an impartial unimpeachable obtain of statements we can quote,” said Matt Ball executive director of Vegan Outreach. Like Mr. Prescott. Mr. roll is incensed that high-profile people desire Al Gore - or environmental groups with deeper pockets than his - have not stepped up to the coat.“Al pierce calls global warming an existential assay to humanity yet it hasn't prompted him to dress his fast or change surface have in mind vegetarianism,” he complained. “And I anticipate the environmentalists recognize that it's a lot easier to ask populate to put in a fluorescent lighten bulb than to hit the books to cook with tofu.”Advertising specialists warn that this new attention to global warming may attract enemies as come up as converts.“Using global warming as a tactic for advancing the create of vegetarianism feels a bit opportunistic,” said Hank Stewart senior copywriter at Green aggroup Advertising which specializes in environmentally themed ads. He also questions the logistics. “You want to get the communicate as change state to the meat-purchasing moment as possible,” he said. “but can you imagine a supermarket allowing 'Attention. Planet-Destroying Carnivores' on the in-store radio?”Environmental groups meanwhile readily acknowledge that mobilizing against meat eaters is not their highest priority.“We try to be strategic about doing the things where each unit of effort has the most impact,” said Carl Pope executive director of the Sierra Club. Mr. Pope notes that his group has stopped bunco of castigating populate for driving S. U. V.'s or building overly large homes too.“We'll encourage companies to alter more efficient S. U. V.'s and we'll encourage consumers to buy them,” he said. “but we do not find lecturing people about personal consumption choices to be effective.”Environmental Defense is also “in agreement on the value of eating less meat,” said Melanie Janin director of marketing communications. But she added her assort would rather spend its time and money influencing public policy - specifically getting Congress to adjust greenhouse gases. Mr. Gore declined to alter himself available for comment. Chris Song his deputy touch secretary simply noted that a suggestion to “modify your diet to include less meat” appears on summon 317 of Mr. Gore's book version of “An Inconvenient Truth.”He did not communicate Mr. Gore's personal food choices.--------------------------------------------------------My earn to the Times: [gratify also write. Thanks.]August 29. 2007 Editor. NY TimesTo the editor:Re: "Trying to Connect the Dinner Plate to Climate Change" (August 29 issue)The recent reports of widespread severe floods storms droughts and wildfires along with projections from a consensus of climate scientists of study temperature increases are making it increasingly apparent that the world is rapidly heading toward an unprecedented catastrophe. And the UN Food and Agriculture Organization's conclusion in its November 2006 report "Livestock's Long Shadow" that livestock agriculture emits more greenhouse gases (in CO2 equivalents) than all the world's transportation.
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